Keith Penn-Jones

MBA, PCC, PMP

Keith Penn-Jones is the CEO of The Penn-Jones Group, an Executive and Leadership Coach, and a governance specialist who bridges the gap between raw ambition and peak professional achievement. With over 25 years of experience in the C-suite and the boardroom, Keith offers a unique vantage point on the entire leadership pipeline. He specializes in partnering with seasoned executives to refine strategic vision while equipping emerging leaders with the emotional intelligence and tactical tools required for high-impact, collaborative leadership.

The Philosophy: Unleashing Innate Value

Keith’s coaching is driven by a core conviction: “Everyone has innate value and the potential to lead lives of distinction. But that value must be intentionally unleashed to create a lasting impact”. As CEO, he leads his firm with the same principles he teaches—uncovering hidden strengths and co-creating personalized roadmaps for measurable excellence.

Strategic Governance & Board Service

Keith’s leadership extends beyond the executive office into the boardroom, where he provides oversight and strategic guidance for diverse organizations. His current board leadership includes:

A Life Rooted in Service and Results

Raised in the inner city of Baltimore, Keith utilized education and an unwavering work ethic as a gateway for professional growth. This journey—from the streets of Baltimore to the executive boardroom—gives him a distinct perspective on resilience, strategic problem-solving, and impactful civic engagement. Today, he integrates values-driven leadership with modern organizational management to drive robust community service initiatives and foster professional breakthroughs.

Collaborative Leadership & Operational Scale

  • Board-Led Strategic Growth: Orchestrated the high-value acquisition and redevelopment of the OWE Center, a 160,000 sq. ft. community hub, by synthesizing the perspectives of the board and community partners into a sustainable model of success.
  • Operational Scale: As a former Senior VP of Operations and Business Development, Keith spearheaded strategies that delivered a multi-fold increase in annual revenue through cross-functional collaboration.
  • Team & Volunteer Mobilization: Managed dynamic workforces of over 200 employees with 15 direct reports (in a former executive capacity) and continuously expertly engages and mobilizes hundreds of volunteers across the not-for-profit sector today, aligning diverse talents to fuel organizational missions and expand community impact.

Executive & Leadership Coaching Focus

Keith works with high-potential talent to master the shift from “doing” to “leading through others,” focusing on:

  • Executive Presence: Building credibility to command a seat at the strategy table.
  • Operational Excellence: Using PMP-backed principles to handle business complexity.
  • Human-Centric Culture: As an authorized partner for Everything DiSC, helping managers transform workplaces into engaged environments.

The Commitment to Work-Life Balance

As an advocate for the whole leader, Keith champions the belief that peak performance thrives when grounded in core personal values. He partners with clients to achieve high-impact outcomes while prioritizing their unique pillars of family, purpose, and well-being. As an Author, Keith provides the operational framework for this balance in his soon-to-be-released book, INTERIOR PIVOT: The 3-Part Protocol to Silence Overthinking, Master Stress, and Reclaim Your Mental Clarity. He teaches leaders that mental clarity isn’t a luxury—it is the ultimate form of Internal Governance, ensuring professional success is both meaningful and sustainable.

Purpose Driven Growth

As a husband of 38 years, father of 2, and a grandfather, Keith’s commitment to sustainable leadership is his legacy—lived out through quality time with family, staying active with swimming, golfing, and in the gym. Through his work as a Public Speaker and Author, he teaches leaders at every level how to build a life where professional excellence and true work-life balance coexist.

Credentials & Commitment

Licensed Consultant: Maryland Nonprofits Standards for Excellence.

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